The standards of templates and content are symbiotic. That is, the standards of one are dependent on the other. Providing content without also providing a template is like shipping doors and windows to the wrong project site. They may have value as doors and windows but not on this project currently under construction.
Templates and content properly developed can also significantly reduce (but not eliminate) the scope of training required for new staff. Without a proven template you will find yourself with a lot of staff asking how to configure object styles, line styles, view graphics, and many other settings that should be automatic.
Authoring a first library of templates, content, and standards is a big effort… but so worth it!